Reason #1: Personalized Online Experience
80% of consumers would rather buy from a brand that offers personalized experiences.
eCommerce personalization is a great tool that can enhance the online shopping experience. Users prefer seeing recommendations and messages created only for them.
These are proven to be highly effective at stimulating conversions.
The eCommerce development company you hire will create personal interactions and experiences through personalized content.
They will pay attention to purchase history data, user behavior, likes and dislikes, demographics and other factors to re-engage your clients which will ultimately result in increased profit.
Reason #2: Better Customer Experience
Having an online store means that your products and services are available 24/7.
You allow your clients to buy at any time with just a few clicks on their mobile phones without having to visit your physical store.
What’s more, on your website they can find useful information about your business like FAQ, working hours, sales and discounts.
This increases customer satisfaction and improves the customer experience.
Reason #3: Customer Data Insights
Unlike physical stores, eCommerce produces a wealth of customer data.
This will help you optimize your products and pricing offerings to fit your client’s needs.
However, you don’t only get insights into their behavior, but you can also collect their contact information.
What’s great about this is that you have several ways you can communicate with your leads and clients. By sending promotions, discounts and sales, you are able to generate more leads and nurture your clients.
Your eCommerce development partner will use advanced analytics to provide you with insightful reports. And, they will also make sure your data collection and management practices are in line with data protection laws such as GDPR.
